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Child Abuse Prevention Month - Overview

Child Abuse Prevention Month Display Table Each April, DHS launches, in collaboration with Family Resources, and A Child’s Place at Mercy (part of Pittsburgh Mercy Health System), and with the support of other community partners, a campaign to raise awareness about the need to prevent child abuse.

For over a decade, the campaigns have strategically focused on a number of important child protection and safety concerns affecting Allegheny County. Some have focused attention on a particular form of abuse that finds its way into tragic headlines. Some have aimed to reach the general public with the message that "preventing child abuse is a community responsibility." All have offered helpful supports and resources.

This page compiles a retrospective of Child Abuse Prevention Month awareness campaigns supported by the DHS Office of Community Relations.

2014 – Home Alone

In response to the all-too-common occurrence of children being left home alone at too-young of an age, this campaign revises an earlier DHS booklet, Home Alone: Is your child ready? The new message, Home Alone: Is your child ready? Will your child be safe?  is designed to help parents who have school-age children determine whether or not they are ready to be left at home on their own.

More about Home Alone
Home Alone - Is Your Child Ready? Will Your Child be Safe?
Solo en Casa ¿Estu listo tu hijo?  (2008)


Child Abuse Prevention Month Archive
All content is saved in a zip drive ( Zip file ) for easy access and review
Zip file 2011 - 2013 - Choose Your Partner/Caregiver Carefully - Your Baby is Counting on You

Designed with input from a broad range of young adults, the 2011 campaign reminded parents that choosing an appropriate caregiver for a child, including a care-giving partner, is one of the most important decisions they can make.

Zip file 2010 - Be the Difference in a Child's Life

This campaign focused on the serious nature of child abuse.

Zip file 2009 - One Kind Word - Make a Difference in a Child's Life

One Kind Word encourages adults to be supportive of those raising kids by offering help to a parent who seems stressed and not ignoring behavior that seems harmful.

Zip file 2008 - Parenting is One Tough Job and Child Abuse Can Look Different in Different Families

The campaign once again targeted youth with the distribution of posters, wallet cards and bookmarks through schools and libraries. The campaign targeted parents and children by creating a mural depicting the tough job that parents face every day.

Zip file 2007 - Child Abuse Can Look Different in Different Families

This campaign was designed to get the attention of children and teenagers who may not know that they are experiencing abuse. To reach youth, posters were displayed at schools, bookmarks were distributed at libraries and radio ads were aired.

Zip file 2006 - How to Soothe a Crying Baby

This campaign was designed to help parents and others who care for infants learn how to stay calm and soothe a crying infant. Parents were encouraged to visit www.hushlittlebaby.org - a website developed for the campaign - or call the Warmline for advice and tips on how to stay calm when stress levels rise.  

Zip file 2005 - Never, never shake a baby

This campaign focused on the dangers of shaking infants and young toddlers. For the first time, the Child Abuse Prevention Month campaign created a targeted campaign aimed at young male caregivers: Sixty-second radio spots aired during the Howard Stern morning show to reach this target audience.

Zip file 2004 - Preventing Child Abuse is Everyone's Business

This campaign showed that anyone can play a role in preventing child abuse by reaching out to isolated friends, family members and neighbors to provide them a break; making sure that parents know where they can turn for information about parenting; and being sympathetic to parents who may be suffering from stress.

Zip file 2003 - Blue Ribbon Campaign - Stopping Child Abuse is Everyone's Responsibility

This campaign focused on the role that everyone can play in preventing child abuse. During this campaign, Allegheny County libraries partnered with DHS to distribute materials on child abuse at all library locations. The libraries also offered parenting classes during children’s story times.

Zip file 2002 - Caring for Children is Stressful and the Warmline Can Help 

This campaign’s goal was to raise public awareness around resources that assist parents and caregivers. The campaign capitalized on the Health Department’s inspection of restaurants and other eating establishments throughout the county.  

Zip file 2001 - Blue Ribbon Campaign - The WARMLINE is here for you 

During the 2001 campaign, Giant Eagle, a large grocery store chain, agreed to print the blue ribbon symbol and the number for the Family Resources Warmline – a free, confidential service to find information, referrals and support for non-medical parenting concerns – on all of their grocery bags.  

Zip file 2000 - Wear a Blue Ribbon to Raise Awareness of Child Abuse 

This campaign focused on the blue ribbon, the symbol of child abuse prevention. This year, AT&T Media Services partnered with DHS to produce and air a PSA featuring Mrs. Elin Roddey, wife of then County Chief Executive James C. Roddey. 

Zip file 1999 - Walk for Families II 

The second consecutive Walk for Families was held in North Park. The 2-5 mile walk and awareness event included food and activities, such as kid’s quilt-making, balloon art, face painting, magic tricks and music.

Zip file 1998 - Walk for Families

DHS, in collaboration with Family Resources, Inc. and Highmark Blue Cross/Blue Shield, held a Walk for Families as a kick-off for Child Abuse Prevention Month. Approximately 1,000 children, families, child welfare professionals, and local dignitaries attended the event, which included 1K and 5K walks, refreshments, activities for children, information booths and entertainment.