Child Abuse Prevention Month - Overview
Each April, DHS launches, in collaboration with Family Resources, and A Child’s Place at Mercy (part of Pittsburgh Mercy Health System), and with the support of other community partners, a campaign to raise awareness about the need to prevent child abuse.
For over a decade, the campaigns have strategically focused on a number of important child protection and safety concerns affecting Allegheny County. Some have focused attention on a particular form of abuse that finds its way into tragic headlines. Some have aimed to reach the general public with the message that "preventing child abuse is a community responsibility." All have offered helpful supports and resources.
This page compiles a retrospective of Child Abuse Prevention Month awareness campaigns supported by the DHS Office of Community Relations.
2011-13 - Choose Your Partner/Caregiver Carefully - Your Baby is Counting on You
Designed with input from a broad range of young adults, the 2011 campaign reminded parents that choosing an appropriate caregiver for a child, including a care-giving partner, is one of the most important decisions they can make.
Summary of activities
Choose Your Partner/Caregiver Carefully Webpage
Allegheny County Executive press release
DHSNews, March 2011
DHSNews, April 2012
DHSNews, April 2013
Allegheny County Medical Society Bulletin, April 2012
Precious Baby, Thoughtful Choice. Choose Your Caregiver Carefully
Choose Your Partner Carefully - Your Baby is Counting on You (brochure)
Elige a tu pareja atentamente – tu bebé depende de ti (folleto)
Choose Your Caregiver Carefully - Your Baby is Counting on You (brochure)
Elige a tu proveedor de cuidado atentamente – tu bebé depende de ti (folleto)
Poster (11" x 14")
Child Abuse Prevention Month Archive
All content is saved in a zip drive ( ) for easy access and review
This campaign focused on the serious nature of child abuse.
One Kind Word encourages adults to be supportive of those raising kids by offering help to a parent who seems stressed and not ignoring behavior that seems harmful.
The campaign once again targeted youth with the distribution of posters, wallet cards and bookmarks through schools and libraries. The campaign targeted parents and children by creating a mural depicting the tough job that parents face every day.
This campaign was designed to get the attention of children and teenagers who may not know that they are experiencing abuse. To reach youth, posters were displayed at schools, bookmarks were distributed at libraries and radio ads were aired.
This campaign was designed to help parents and others who care for infants learn how to stay calm and soothe a crying infant. Parents were encouraged to visit www.hushlittlebaby.org - a website developed for the campaign - or call the Warmline for advice and tips on how to stay calm when stress levels rise.
This campaign focused on the dangers of shaking infants and young toddlers. For the first time, the Child Abuse Prevention Month campaign created a targeted campaign aimed at young male caregivers: Sixty-second radio spots aired during the Howard Stern morning show to reach this target audience.
This campaign showed that anyone can play a role in preventing child abuse by reaching out to isolated friends, family members and neighbors to provide them a break; making sure that parents know where they can turn for information about parenting; and being sympathetic to parents who may be suffering from stress.
This campaign focused on the role that everyone can play in preventing child abuse. During this campaign, Allegheny County libraries partnered with DHS to distribute materials on child abuse at all library locations. The libraries also offered parenting classes during children’s story times.
This campaign’s goal was to raise public awareness around resources that assist parents and caregivers. The campaign capitalized on the Health Department’s inspection of restaurants and other eating establishments throughout the county.
During the 2001 campaign, Giant Eagle, a large grocery store chain, agreed to print the blue ribbon symbol and the number for the Family Resources Warmline – a free, confidential service to find information, referrals and support for non-medical parenting concerns – on all of their grocery bags.
This campaign focused on the blue ribbon, the symbol of child abuse prevention. This year, AT&T Media Services partnered with DHS to produce and air a PSA featuring Mrs. Elin Roddey, wife of then County Chief Executive James C. Roddey.
The second consecutive Walk for Families was held in North Park. The 2-5 mile walk and awareness event included food and activities, such as kid’s quilt-making, balloon art, face painting, magic tricks and music.
DHS, in collaboration with Family Resources, Inc. and Highmark Blue Cross/Blue Shield, held a Walk for Families as a kick-off for Child Abuse Prevention Month. Approximately 1,000 children, families, child welfare professionals, and local dignitaries attended the event, which included 1K and 5K walks, refreshments, activities for children, information booths and entertainment.