DHS News March 2011
March 2011 DHS Newsletter
Choose your partner/caregiver carefully...your baby is counting on you
DHS is again working with Family Resources and Mercy Health Center: A Child’s Place at Mercy to recognize National Child Abuse Prevention Month (CAPM) with a campaign created to remind parents that choosing an appropriate caregiver for a child, including a care-giving partner, is one of the most important decisions a parent can make.
The messages for the campaign, titled “Your Baby is Counting on You,” were created with input from focus groups with young adults. The message urges parents of young children to:
Choose your partner carefully. Your child’s life depends on it. Never leave your child with someone you don’t trust to keep your child safe. Many children are harmed each year by unrelated adults who just don’t know how to take care of a child. Your baby is counting on you to make the right decision.
Spreading the message locally and across the state
To date, the campaign materials – brochures, posters, flyers and bus cards – are being distributed locally and across the state by the following partners:
- Allegheny County business community;
- Allegheny County District Attorney;
- Allegheny Intermediate Unit;
- Carnegie Library of Pittsburgh;
- Carnegie Mellon University;
- City and County governments:
- Giant Eagle;
- Pittsburgh Police;
- Pittsburgh Public Schools and area school districts;
- Port Authority of Allegheny County;
- State and federal legislators; and
- United Way of Allegheny County.
Hip-Hop on L.O.C.K. – a mentoring and arts education program in East Liberty that teaches life-long skills such as leadership, math, science and literacy – is producing public service announcements for radio and television.
Hip-Hop on L.O.C.K. is also identifying youth from area public, private and charter schools to participate in an art/music competition based on the campaign theme. The competition will be held on April 22 from 6:00 p.m. – 8:00 p.m. at The Shadow Lounge, a performance venue in East Liberty.
The Youth Support Partners (YSP) unit and youth from the Independent Living Initiative at DHS have also volunteered to serve as spokespersons for the campaign in several radio interviews and public speaking engagements, talking firsthand about the challenges of identifying trustworthy caregivers.
Children’s Hospital of Pittsburgh of UMPC, the Center for Minority Health, and UPMC Health Plan have also generously underwritten portions of the campaign.
On Comcast Newsmakers
Mary Carrasco, MD, MPH, director of A Child’s Place at Mercy, was interviewed about the Your Baby is Counting on You campaign on Comcast Newsmakers, a local news platform where local, state and federal officials, as well as community leaders, are invited to share their thoughts on current events and issues of interest to local residents.
The interview will air 50 times over four weeks to more than 675,000 households.
More information about the “Your Baby is Counting on You”
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